Communications Specialist
Let us welcome you home.
Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Living communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.
Our Vision: For every person to feel at home.
This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.
As the Communications Specialist you will lead and/or assist in multiple internal and external communication initiatives while reporting to the Senior Manager, Communications.
Responsibilities
- Manages the day-to-day content calendar for internal and external publication including writing, editing and approving intranet posts, social media, our investor newsletter, blog posts, and our annual publications, such as our Year in Review and Responsibility Report.
- Assists with developing and implementing Optima Living’s communications strategy.
- Acts as an internal business partner by collaborating cross-functionally to support different aspects of the business with communications needs.
- Monitors Google reviews regularly and assist the communities to take necessary action to address the reviews.
- Supports media relations efforts, including drafting press releases, coordinating with media outlets, proactive pitching, and assisting with responses to media inquiries.
- Create supporting graphics using Canva or a similar program to accompany content
- Ensure the Optima brand voice is consistently reflected in our internal and external messaging.
- Assist in evolving internal channel and content strategy, using qualitive and quantitative insights to incrementally grow engagement and adoption
- Provide writing, editing, and design support for a variety of marketing collateral as required.
- Provide event planning support for Optima Living open houses, site events and rebrand/service launches as required.
- Develop metrics to measure the effectiveness of communications delivered and implement improvements to better inform our employees.
- Structure and coordinate executive town halls, newsletters, email blasts and other engagement initiatives to ensure clarity of organizational messaging.
- Other duties as assigned.
- Minimum 2-5 years of communications experience.
- Experience in an agency environment is an asset.
- Bachelor's degree in communications, or related discipline combined with experience.
- Exceptional writing and editing skills.
- Basic design skills in Canva, Creative Suite or similar program.
- Ability to multitask and manage a variety of projects simultaneously.
- Excellent personal communications skills and the ability to develop productive relationships with a variety of internal stakeholders including executives.
- Capacity to thrive in a fast-paced environment.
- Motivated self-starter with strong organization, time management and prioritization skills
- Proficiency in MS Office, SharePoint, Teams, Project Management software
Why Join Optima Living?
At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you’ll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.
Competitive Compensation
Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.
Health and Wellness Benefits
We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.
Career Growth and Development
We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.
Financial and Life Support
Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.
Work-Life Balance
We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.
Flexible Work Environment
We support productivity through flexibility. Our workspaces include ergonomic sit/stand desks and collaborative open-office designs. Enjoy flexible start and end times, as well as hybrid work options that allow you to perform at your best, wherever you are.
Team Culture and Recognition
At Optima Living, we strive to welcome you home. Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our “Shining Star” Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.