Let us welcome you home.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.  

Our Vision: For every person to feel at home.  

This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavors. 

Reporting to the Marketing Manager, the Marketing Specialist is an intricate member of the marketing team focusing on the development, execution, and monitoring of marketing programs. The candidate must be enthusiastic with a strong ability to excel in a fast-paced environment while effectively managing projects embodies. As we operate multiple communities in Alberta and British Columbia, we need a self-driven, organized and results-oriented individual to lead our marketing efforts. The candidate must have the ability to work under pressure, be ready to take on the challenge of overseeing go-to-market launches, generating leads, managing strategic initiatives and maintaining brand consistency with a customer-centric approach. The role will encompass all aspects of digital marketing, and your contributions will be pivotal to our continued success.

***Please note this position also accepts potential candidates from Victoria and Okanagan*** 

Responsibilities

• Manage go-to-market launches for multiple communities in Alberta and British Columbia, delivering high-quality messaging and content that communicates their value.
• Lead generation and community outreach efforts, proactively identifying opportunities to enhance our marketing strategy to attract and engage potential residents and the broader community.
• Manage and execute on strategic initiatives, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
• Build strategies to support consistent use of brand standards internally.
• Develop and manage a strong relationship with internal and external stakeholders, fostering partnerships that enhance our marketing and outreach efforts.
• Collaborate with our external marketing agency to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
• Leverage social media platforms to raise awareness, drive resident occupancy, and support team member recruitment efforts.
• Assist in the planning and implementation of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
• Maintain accurate data for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
• Prepare marketing and sales reports to inform decision-making and track progress toward marketing goals.
• Fulfill administrative duties related to marketing, including responding to emails, voicemails, and other communications, handling requests for marketing-related products, and other tasks as assigned.
• Other duties as assigned to support operational requirements.

Qualifications and Experience

• Bachelor’s degree in marketing is considered an asset.
• 2-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
• Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday and CRM.
• Experience in writing detailed project briefs and campaign plans with a customer centric approach.
• Strong project management skills, including setting and tracking campaign goals and results.
• Exceptional attention to detail, organised and the ability to follow brand guidelines.
• Outstanding leadership capabilities, with a "results-oriented" purpose.
• Experience in agency and vendor management for content creation (design and copy).
• A self-starter and an ability to thrive independently while managing multiple location brands.
• Excellent communication skills, both written and verbal and an active team player.
• Commitment to and supportive of the Vision, Mission, and Values of Optima Living.
• Ability to travel to our communities and regional offices up to 25% of the time.

Conditions of Employment

• Clear Police Background Check
• Clear Drivers Extract

Benefits 

• Truly awesome teammates
• Welcoming work environment
• Optima Days
  All the usual perks:
• Dental care
• Extended health care
• Life insurance
• RRSP match
• Employee assistance program
• Vision care