Marketing Manager - Mat Leave
Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.
Our Vision: For every person to feel at home.
This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.
We are seeking a dynamic and highly organized Marketing Manager to be a key partner with the Director of Marketing in driving lead generation, achieving growth targets, and executing impactful marketing initiatives. This role involves overseeing all marketing activities, including managing a team, developing multi-channel campaigns, and leading branding efforts for our parent brands. You will act as the primary liaison with our external agency, manage projects for over 30 communities across Alberta and British Columbia, and handle marketing budgets and new community onboarding. The ideal candidate will embody Optima Living’s cultural values and contribute to a collaborative, inclusive, and compassionate work environment.
The individual will embody the cultural values of Optima Living, fostering a collaborative, inclusive, and compassionate work environment that reflects our commitment to both residents and team members.
***Please note this position is a Maternity Leave position for 12-15months***
Key Responsibilities
- Lead Generation & Strategy: Develop and execute data-driven lead generation strategies that drive measurable growth. Ensure marketing initiatives are aligned with sales objectives and that the team consistently meets or exceeds performance targets.
- Team Leadership & Development: Lead and mentor a team of marketing specialists, coordinators, and co-op students, fostering a high-performance culture focused on accountability, creativity, and results. Ensure professional development and continuous learning within the team.
- Campaign Leadership: Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, print, social, and event-based platforms. Prioritize initiatives based on impact and ROI to ensure resources are effectively allocated.
- Brand Leadership: Direct branding initiatives for Optima Living's parent brands, ensuring consistency in brand messaging, visual identity, and strategic positioning across all marketing channels. Experience in brand management or rebranding is an asset.
- Budget Creation & Management: Develop, manage, and track marketing budgets for over 30 communities, ensuring fiscal responsibility and efficient use of resources. Maintain financial oversight of marketing activities, ensuring alignment with broader business goals.
- Project Management & Timelines: Demonstrate strong project management skills, including creating and managing work-back schedules and timelines for all tasks. Ensure that key milestones and deliverables are met to prevent any tasks from falling through the cracks.
- Agency & Vendor Management: Serve as the primary contact for external marketing agencies and vendors, ensuring deliverables are aligned with brand standards, timelines, and budgets. Craft detailed and effective agency briefs that set clear expectations and drive agency performance to maximize outcomes for campaigns and projects.
- Acquisitions & Community Onboarding: Support the acquisition of new communities and their onboarding into Optima Living’s marketing programs. Ensure smooth transitions and consistent brand integration during these critical phases.
- Project Management & Execution: Lead and manage complex marketing projects from concept to completion, ensuring cross-functional coordination, adherence to timelines, and successful execution. Ensure smooth and timely communication with communities across Alberta and British Columbia.
- Data & Performance Analysis: Track, analyze, and report on marketing performance across all channels. Use insights to optimize campaigns and strategies, ensuring continuous improvement and alignment with business goals.
- Stakeholder Communication: Maintain strong communication with internal stakeholders, including leadership and cross-functional teams, ensuring transparency and collaboration on key marketing initiatives. Exhibit strong written and spoken communication skills to facilitate clear and concise messaging across all levels of the organization.
- Bachelor’s degree in Marketing or Business or a related field.
- 5+ years of progressive experience in marketing management, including proven success in lead generation, campaign execution, and budget management.
- Strong leadership and team development experience, with a focus on driving results.
- Demonstrated ability to manage multi-channel campaigns, branding projects, and external agencies.
- Exceptional organizational and project management skills with a proven ability to manage multiple projects simultaneously, ensuring timely completion and thorough follow-through on all tasks.
- Experience with brand management or rebranding, including contributing to brand development or revitalization projects, ensuring consistent messaging and visual identity across channels, is highly valued.
- Proficiency in project management, including creating detailed work-back schedules, timelines, and ensuring task completion.
- Ability to write clear, comprehensive agency briefs that guide external partners effectively.
- Experience creating, managing, and tracking marketing budgets for multiple business units or communities.
- Proficiency with marketing tools and platforms (CRM, analytics tools, etc.) and a data-driven approach to decision-making.
Conditions of Employment
- Clear Police Information Check
- Some Travel Required
Why Join Optima Living?
At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you’ll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.
Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.
Health and Wellness Benefits
We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.
Career Growth and Development
We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.
Financial and Life Support
Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.
Work-Life Balance
We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.
Flexible Work Environment
We support productivity through flexibility. Our workspaces include ergonomic sit/stand desks and collaborative open-office designs. Enjoy flexible start and end times, as well as hybrid work options that allow you to perform at your best, wherever you are.
Team Culture and Recognition
At Optima Living, we strive to welcome you home. Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our “Shining Star” Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.